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Ultimate Guide To Learning Social Media Management

6 mins - Introduction img

In today’s time and age, almost everything is accessible over the web. The world has turned into a global village and social media is the eyes and ears of this village. But what exactly is social media? We keep on talking about sites such as Facebook, Instagram and Snapchat but is that it? As a matter of fact, it’s not. To get a clearer picture of what social media really is, we can break it down to understand it better. “Social” means the interaction between people and the sharing of views and opinions. “Media” is an instrument of communication through which you can spread your word on a vast level. Combined, you can understand that it’s a means of communication through which you can interact with anyone in the world at any time you want. This means of communication is through the web where you can both, share and receive information. 

How to classify if a site is social media or not

If you face confusion while figuring out whether a particular site is social media or not, then there are some key features you should look for which a social media site always has. These features are such that they help you share information and also interact with other people. 

A personal user account is one of the things that almost every social media site will have. In this case, you will fill out your entire information and communicate through your original identity so that people can know who you are and where you are from. This user-based interaction helps to find people that you might know of. It is not necessary to always show your identity as you can also have an anonymous existence on social media. This is one of the main things which typically every social media site has. 

Profile pages are another feature most common between social media sites. A profile page is a separate space for people to share their personal views and make their personal brand. You can share your personal details on your profile page as well, such as your profile picture, views and opinions, likes and dislikes and even some reviews. You can share your trip and so much more. So profile pages bring the element of personalization to your social media profiles.

Then comes the news feed. Now, once you have accessed everyone that you wanted to, you are asking them to share their information with you. That information is then shared on your newsfeed in real-time. On your news feed, you get updates about all the people you have added and all the pages you have liked. This is, of course, different With regards to every social media site, but the main idea is the same?

Then we have the life of your social media accounts which are friends, hashtags, followers, groups, and whatnot. Anyone with a personal account can use their account to connect to others. They can also subscribe to different pages such as celebrities and brands to get updates as well. Within the social media account, there are so many ways you can communicate with people. There are likes, stories and even the options of personal calls available. It is important to know that different social media sites will have different sources of communication. 

Personalization is also something that every social media account offers. You can change the settings according to your personal privacy preferences. You can choose the people with whom you want to share your information and also categorize and set pictures and other things according to your preference. 

Any site which notifies your specific information, that site is most definitely on the social media bandwagon as well. Moreover, posting, saving and sharing information are also important elements of social media. If the site allows you to share absolutely any information, regardless of having a user account then it is a social site. This can be anything! A simple text-based message, a picture or even a YouTube video, anything can be shared on a social media site.

Like buttons and comment sections are what make social media “social”. People from any corner of the world can express their thoughts on your opinions or on whatever you have shared. If they do not have much to say, they can simply press the like button and show their admiration. These are the most common ways to interact on social media sites. 

Voting, reviewing and rating systems are also quite common in social media sites, especially now. It is the collective effort of the entire community to review or rate a certain product or service. This can help out other users as well because then they can find out whether something is good or not.

Key Take-Away

Today’s time is amazing for those who have a firm grip on their social media handles. Social media is no longer a way of passing time and posting pictures only, the information shared here can make a difference. So many movements have started through social media and so much awareness has been spread.

So many people speak up about the injustices they have been facing on social media. When they speak up, their voice reaches the entire globe. That is how powerful social media sites are. If used for good purposes, social media can help in making a huge difference. 

Like everything, there are some bad elements social media carries as well but doesn’t everything? It all comes down to the way you use the power you have access to. People can now start entire businesses from scratch just by the help of their social media profiles. It has become a necessity for all businesses to have a running social media account on at least one of the sites. Web presence has become an integral part of everyone’s lives so one should always use it positively. 

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