Ultimate Guide To Learning Pay-Per-Click Advertising6 mins - Introduction
Have you ever noticed any advertisements appearing on your search engine, in particular, Google, when you want to search for anything? Have you noticed any small ad appearing as a pop up on your computer screen or your cell phone screen whenever you visit a website? If you have experienced the above-mentioned factors, it’s time to understand why you see such ads. A simple answer would be, ‘You see such ads because of Pay-per-click advertising.’ This type of advertisement is really common now because it appears on the search engine as soon as you visit the page. We will be discussing the basic concept and understanding of Pay-per-click advertising below.
What do we mean by Pay-per-click advertising?
Pay-per-click advertisements are the most common types of advertising nowadays. These advertisements are made for those who mostly use online search engines to search for anything. Whenever they type something on Google or any other search engine, you experience pay-per-click advertising. This advertising will be regarding what you’ve searched about. It is either done to distract the user for that site and to encourage them to get involved with another site, product or service, or this might include some further enhanced options, which the user is not aware of. For instance, you search for a shoe or a bag. As soon as you click on the search button, there will be different ads about shoes, bags and even clothes, at times, on your screen. These are paid advertisements to divert the customer’s attention. These advertisements even appear as a pop up on the screen to attract customers. Customers get options to visit other sites as well when they compare the price and features of a product or service. Many customers also get distracted when they see a pop-up of an advertisement about sale discounts and other discount packages. They tend to visit those sites, which boosts the reach of those sites as well.
These advertisings are only charged when the user clicks on these ads. This increases their reach as well. Now, everyone is investing in PPC because of its high rate of viewers, reach and also the increasing rate of money being generated by every single click. Most startups now use this type of advertising as well to make the audience aware of their products, services, and brand. This type of advertisement mostly appears on search engines like Google or Yahoo. Due to the high rate of accessibility of these search engines, you might experience a PPC advertisement about a similar product or service.
What do advertisers do to make pay-per-click advertising work?
The advertisers need to make sure that their PPC advertising is prominent enough to attract the attention of the users or customers. This needs a lot of money to be paid by the advertisers so that their advertisements appear on the screen more rapidly. Sadly, advertisers do not have enough money to pay for PPC so they go for other options. These options include Auction. They auction their ad to the most well-known search engines such as Google or Yahoo. These search engines only accept these advertisements when they see that they are relevant and reliable to have appeared. That is how pay-per-click advertising works. This needs a lot of money to be made eye-catching and prominent. Customers only get attracted to those ads which catch their attention or divert their attention. This needs a lot of money which most of the advertising agencies do not have. Once these ads are run at a high rate, every single click generates profits. That is why many new businesses market their product or service, and even aware of their brand through PPC.
What is an Ad Auction?
Ad Auction is done by the PPC advertisers who do not have enough money to pay for these advertisings. So they auction their ads by bidding. That is why several advertisers bid on the ad they want to make prominent on the search engine to display their ads. It is mostly done on Google as Google the highly used search engine around the world and many people rely on it. Keywords are needed by the advertisers to auction their ads. For example, a user is searching to find the best and the most comfortable Relaxer for this house. He types these keywords in the search engine and clicks on the search button. He will experience several different brands and types of Relaxers will appear on his screen. He might even experience some pop-up ads appearing on the bottom or the side of the screen. These pop-ups might be about a brand offering discounts on Relaxers. These ads will give a lot of options to the user to go through and pick the suitable one at a suitable price. If a user already knows from which brand he has to buy the Relaxer from, he might even have different options about different brands too. In this way, the user gets attracted to different options appearing by diverting their attention.
How is Paid-per-click advertising good for business?
PPC does not only generate profits but also helps to flourish and expand the business more. It does this by capturing users’ attention and then diverting their attention towards your product or services. Many businesses are even able to create new customers and then retain them. This is yet one of the fastest ways to create customers and serve them with what they need. You can also know the customer insight through this type of advertising very easily. You can get to know the needs of customers and what is the customer looking for which is the best fit for him or her. Many businesses do not have enough money to spend on advertising expenses. So they choose auction advertising on PPC so that they are easily able to make the audience aware of their product, service, and brand. It helps them to target their audience there and then, whenever the user searched about the product on the search engine.