Marketing Guides

Improve your marketing skills with our ultimate learning guides, each split into four levels: introduction, basics, advanced and expert. Read the best articles and watch the most insightful videos from leading marketing experts.

Affiliate Marketing

You might hear the words marketing and sales side by side whenever you talk about profits and revenue in business. These two terms might look different to some but they are closely linked. When you are doing affiliate marketing, the connection between these two terms gets clearer. Affiliate marketing is a method to earn money when you promote or highlight some other products or services. The business provides you with a certain percentage as commission if you are generating sales. If the company gets sales through your promotions, you earn money, otherwise not. You might have seen a lot of Read more...

CRM & Retention Marketing

Over time, the dynamics of businesses have changed drastically. We see both positive and negative changes but something that has changed the most is how businesses operate. This goes without saying that consumers always have been, and always will be, the most important factor for a business. Retention marketing revolves around the fact that consumers are a top priority. Retention marketing means that you focus on keeping your current customers and consumers rather than attempting to find new ones. This is beneficial in two ways: firstly, it is much harder to get new consumers as compared to keeping your old Read more...

Marketing

Have you ever wondered why you feel enticed to pick up certain things while you’re shopping for groceries at the store? What is it about that label that caught your eye, compelled you to pick it up, briefly read about it, and then drops it into your shopping cart? Perhaps you liked the color of it. Perhaps you liked the new flavor that a long-time favorite beverage company just implemented. The answers to these questions will be numerous, but there’s one key term that can harbor all these questions, and that’s marketing. That product in your hand was designed for Read more...

Pay-Per-Click

Have you ever noticed any advertisements appearing on your search engine, in particular, Google, when you want to search for anything? Have you noticed any small ad appearing as a pop up on your computer screen or your cell phone screen whenever you visit a website? If you have experienced the above-mentioned factors, it’s time to understand why you see such ads. A simple answer would be, ‘You see such ads because of Pay-per-click advertising.’ This type of advertisement is really common now because it appears on the search engine as soon as you visit the page. We will be Read more...

Programmatic Advertising

Programmatic Advertising has become increasingly popular in today’s world. Lately, a lot of people are resorting to programmatic advertising to do their online marketing and are letting go of the old traditional methods. Even though it has become extremely popular and has become more of a ‘buzz word’, most people are still unaware and unfamiliar with it. So, what really is programmatic Advertising and why is it needed? Let’s look into it in detail: Programmatic advertising can simply be understood as the modern way of buying ad and display space with the use of artificial intelligence. The use of machinery Read more...

SEO

Search Engine Optimization (SEO) is the operation of expanding the number of website visitors through a non-paid and natural procedure. SEO not only helps in increasing the traffic to your website, but it also lays a platform for your business to build its empire on. Most businesses, regardless of their type, have been using SEO for quite some time now. This is done to increase the number of visitors to a particular website, through organic means. Good SEO guarantees that your website is shown up high on all major search engines. Investing in SEO is just like strengthening the roots Read more...

Social Media

In today’s time and age, almost everything is accessible over the web. The world has turned into a global village and social media is the eyes and ears of this village. But what exactly is social media? We keep on talking about sites such as Facebook, Instagram and Snapchat but is that it? As a matter of fact, it’s not. To get a clearer picture of what social media really is, we can break it down to understand it better. “Social” means the interaction between people and the sharing of views and opinions. “Media” is an instrument of communication through Read more...